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Cathy and John Pelusi Family Life Skills Program Emphasizes Personal Branding




July 11, 2012

It's a "brand- new" world at Pitt.

From the t-shirt you wear to your Facebook profile, to the company you keep. Everything you do communicates the value of you. 

Pitt assistant athletic director, Penny Semaia and life skills coordinator, Lisa Auld addressed members of the Pitt football team regarding the importance of personal branding in a Wednesday morning workshop at the Duratz Athletic Complex.  Semaia reiterated the message in a PowerPoint presentation, "Planning for Your Future: From Your Brand to Your Career." The presentation stressed the importance of who you are, what you stand for, and lastly what you want to be known for.

Semaia also shared a personal story of how he built his own personal branding as a Pitt student-athlete and how it helped him be successful in his career today. He emphasized to the group key reasons for creating a strong brand starting immediately, as branding will allow them the opportunity to advance in life, including in their relationships, social life, and professional career.

Specifically in today's world, social media tools have made branding more personal and within reach. According to a recent report released by USA today, 92% of recruiters reported that they have embraced social networking as part of their strategy.  Semaia also discussed the specific skills and qualities employers look for in college graduates.

Personal branding, by definition, is the process by which we market ourselves to others.  The Pitt football team learned a valuable lesson today through the Cathy and John Pelusi Family Life Skills Program, and the proper way to approach this career strategy to position themselves for success.