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Cricket Wireless Joins Panther Partner Family




Aug. 3, 2012

Pitt IMG Sports Marketing and the University of Pittsburgh Athletic Department have announced a three-year marketing and services partnership agreement with Cricket Wireless. As Pitt's newest Panther Partner, Cricket Wireless will leverage their partnership to further promote its brand and no contract, unlimited plans providing wireless communications to Panther fans.

As a sponsor of Pitt Athletics, or Panther Partner, Cricket Wireless plans to advance its corporate presence by utilizing the Pitt Football and Pitt Basketball association to develop impactful marketing and sales initiatives.

"We are pleased to have Cricket Wireless join our Panther Partner family," said Pitt Athletic Director Steve Pederson. "We are proud to align our brand with innovative companies interested in activating their brand to students and our loyal fan base."

"Cricket is delighted to support Pitt Athletics," said Area General Manager, Doug Robinson. "We're proud to become a part of PITT's culture of excellence. We believe they exemplify the community's character of hard work and determination - elements that Cricket considers core to its mission. We look forward to being there to cheer on the teams and bringing Cricket's exciting products and services to the Pitt crowds."

As part of the Panther Partner alliance, Cricket Wireless joins a prominent list of Pitt Athletics valued associates. Partnering with Pitt Athletics gives Cricket Wireless the ability to use Pitt Athletics logos, offer Pitt students, alumni and fans special wireless promotional offers, signage at Heinz Field and at the Petersen Events Center, radio advertising on the Pitt IMG Sports Network, and also creates the ability to develop strong co-branded marketing and activation programs.

Cricket Wireless (Cricket Communications) is one of the nation's leading wireless carriers. The company has 71 retail locations in Greater Pittsburgh, and its Cricket products and services are available nationwide in Cricket branded retail stores, dealers, national retailers and online at www.mycricket.com.

Cricket Wireless carries high-quality Android smartphones and the Apple iPhone at its Pittsburgh-area retail locations. In addition, Cricket features its award-winning Muve Music® product, the first music service designed for a wireless phone that now has more than 600,000 customers. For more information on Cricket Wireless visit http://www.mycricket.com/community/home/pittsburgh and for Cricket market promotions involving Pitt Athletics, visit www.pittsburghpanthers.com throughout the year.

Pitt IMG Sports Marketing is part of IMG College, the multimedia rights partner for the University of Pittsburgh. IMG College represents the media and sponsorships sales for Pitt and nearly 100 other schools coast to coast.