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This is Pitt | Internal Use | Commercial Use | Licensing at Pitt | Licensees (July 2013) | FAQs
Retail Partners

The Collegiate Licensing Company

The Collegiate Licensing Company (CLC) is the nation's leading collegiate trademark licensing and marketing company, assisting collegiate institutions in protecting, managing and developing their brands.

The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. As such, CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers, and consumers.

Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the nation and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy, and the NCAA (including the Men's and Women's Final Four, the College World Series, and all NCAA Championships).

CLC is a full-service licensing and marketing company, which employs a staff of more than 80 licensing professionals with the capability to establish and manage every aspect of a collegiate licensing program.

For more information visit www.clc.com.

License Types

The University of Pittsburgh offers three types of license types. They are:

  • Standard - Intended for companies that are capable of extensive production and retail distribution of their product(s) and/or are introducing a unique and commercially viable product to the collegiate market.
  • Local - Intended for companies that desire to obtain a license with an institution located in their immediate in-state marketplace.
  • Restricted - Intended for companies that wish to produce items purchased by institutions for internal use only. A restricted licensee is not permitted to sell product(s), to retailers, direct to consumers, to nonexempt school departments, or to any entity unrelated to an institution.

Companies wishing to apply for any of these licenses should contact CLC. An application can be downloaded at www.clc.com.

Licensing Process

The licensing process takes approximately 8-12 weeks. For more information please contact the Collegiate Licensing Company.

  • Complete and submit a CLC licensing application.
  • Pitt and CLC will review the application in detail.
  • Once conceptually approved, CLC will release camera-ready artwork of Pitt's trademarks.
  • Submit artwork to CLC for review.
  • CLC will review the artwork initially and then forward the artwork to Pitt for approval.
  • Once final approval is granted, CLC will send a License Agreement for execution signature.
  • Once the Agreement is signed and returned to CLC, an officer of CLC will sign the Agreement and fully executed copyies are returned to the licensee with royalty reporting forms. Until the licensee receives the fully executed copies copy of the Agreement, it remains unauthorized to produce and/or distribute any merchandise incorporating the trademarks of the institution.

Trademark Guidelines

  • The University will actively enforce its intellectual property rights against unauthorized uses of the Marks that infringe upon its legal rights and/or interfere with the business of authorized licensees and/or sponsors. The University will also act to prevent unauthorized uses of the Marks that misappropriate or leverage the University's goodwill and reputation, including in any manner that is likely to cause confusion as to University's affiliation, endorsement, sponsorship, approval, or otherwise.
  • Unauthorized and unlicensed use of Pitt's trademarks may subject the user to disciplinary action and enforcement through available legal remedies, including seizure of the merchandise.
  • Trademarks and logos are to be accurately reproduced and must appear in the exact form as registered, including the appropriate trademark designation, and may not be altered without the express consent of the Licensing Department.
  • The names and marks of the University of Pittsburgh cannot be used in the promotion of alcohol, tobacco, "recreational" drug products, gambling products, religious programs or unauthorized promotion of goods or services.

Important Contacts
The University of Pittsburgh, Licensing
Lori Burens
3719 Terrace Street
Pittsburgh, PA 15213
Phone: 412-648-8338
Fax: 412-648-8248
The Collegiate Licensing Company
David Brown
University Services Representative
The Collegiate Licensing Company
1075 Peachtree Street - Suite 3300
Atlanta, GA 30309
Phone: 770-618-8411
Fax: 770-955-4491

This is Pitt
Location - Pittsburgh, Pennsylvania
Mascot - Panthers
School Colors: - Navy Blue (Pantone 289) & Vegas Gold (Pantone 4515)
Mascot Nickname - Roc the Panther
Established Date - 1787
Conference - Atlantic Coast Conference, EAGL (Gymnastics)
Enrollment - 32,000