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THE COLLEGIATE LICENSING COMPANY
The Collegiate Licensing Company (CLC) is the nation's leading collegiate trademark licensing and marketing company, assisting collegiate institutions in protecting, managing and developing their brands.

The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. As such, CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers, and consumers.

Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the nation and currently represents over 170 colleges, universities, bowl games, athletic conferences, The Heisman Trophy, and the NCAA (including the Men's and Women's Final Four, College Football Playoff, the College World Series, and all NCAA Championships).

CLC is a full-service licensing and marketing company, which employs a staff of more than 90 licensing professionals with the capability to establish and manage every aspect of a collegiate licensing program.

For more information visit www.clc.com.

THIS IS PITT
Location: Pittsburgh, Pennsylvania
Mascot: Panthers
School Colors: Navy Blue (Pantone 289) & Gold (Pantone 4515)

LICENSE TYPES
The University of Pittsburgh offers three types of license types. They are:

1.) Standard - Intended for companies that are capable of extensive production and retail distribution of their product(s) and/or are introducing a unique and commercially viable product to the collegiate market.
2.) Local - Intended for companies that desire to obtain a license with an institution located in their immediate in-state marketplace.
3.) Restricted - Intended for companies that wish to produce items purchased by institutions for internal use only. A restricted licensee is not permitted to sell product(s), to retailers, direct to consumers, to nonexempt school departments, or to any entity unrelated to an institution.

Companies wishing to apply for any of these licenses should contact CLC. An application can be downloaded at www.clc.com.

SPECIAL PROGRAMS
1.) Oakland Zoo - Participation in this program requires a specific license thru CLC.
2.) College Vault - Marks in this program are historic/retired logos that may be used for vintage inspired merchandise. Participation in this program requires a specific license thru CLC.
3.) Pitt Script - This trademark is protected for exclusive use and sale.

Please contact lburens@athletics.pitt.edu or showell@clc.com for more information on these special programs.

LICENSING PROCESS
The licensing process takes approximately 8-12 weeks. For more information please contact the Collegiate Licensing Company.

1.) Complete and submit a CLC licensing application.
2.) Pitt and CLC will review the application in detail.
3.) Once conceptually approved, CLC will release camera-ready artwork of Pitt's trademarks.
4.) Submit artwork to CLC for review.
5.) CLC will review the artwork initially and then forward the artwork to Pitt for approval.
6.) Once final approval is granted, CLC will send a License Agreement for execution signature.
7.) Once the Agreement is signed and returned to CLC, an officer of CLC will sign the Agreement and fully executed copyies are returned to the licensee with royalty reporting forms. Until the licensee receives the fully executed copies copy of the Agreement, it remains unauthorized to produce and/or distribute any merchandise incorporating the trademarks of the institution.

TRADEMARK GUIDELINES
- The University will actively enforce its intellectual property rights against unauthorized uses of the Marks that infringe upon its legal rights and/or interfere with the business of authorized licensees and/or sponsors. The University will also act to prevent unauthorized uses of the Marks that misappropriate or leverage the University's goodwill and reputation, including in any manner that is likely to cause confusion as to University's affiliation, endorsement, sponsorship, approval, or otherwise.
- Unauthorized and unlicensed use of Pitt's trademarks may subject the user to disciplinary action and enforcement through available legal remedies, including seizure of the merchandise.
- Trademarks and logos are to be accurately reproduced and must appear in the exact form as registered, including the appropriate trademark designation, and may not be altered without the express consent of the Licensing Department. The names and marks of the University of Pittsburgh cannot be used in the promotion of alcohol, tobacco, "recreational" drug products, gambling products, religious programs or unauthorized promotion of goods or services.

WHAT IS AN OFFICIALLY LICENSED VENDOR
A University of Pittsburgh licensed vendor is a business or corporation that is approved to print and produce merchandise that bears the University's name and trademarks. Being a licensed vendor means that you abide by the University's Labor Code of Conduct, have a royalty reporting structure in place, are part of a select group of vendors that produce quality merchandise that is associated with the PITT brand. The Office of Trademark Licensing manages this ever evolving list of licensed vendors and has partnered with the Collegiate Licensing Company to assist in enforcing all licensing agreements and policing the national marketplace.

COMMERCIAL USE
Pitt trademarks should not be incorporated as a part of the name of an independent business enterprise in any manner to imply an official relationship between Pitt and a third party.

Pitt trademarks should not be used to endorse a private group or business unless authorized by the University, pursuant to a formal contract or sponsorship agreement with the approval of the University.

All commercial use of the Pitt trademarks must be approved by the Trademarks and Licensing Department.

The University will actively enforce its intellectual property rights against unauthorized uses of the Marks that infringe upon its legal rights and/or interfere with the business of authorized licensees and/or sponsors. The University will also act to prevent unauthorized uses of the Marks that misappropriate or leverage the University's goodwill and reputation, including in any manner that is likely to cause confusion as to University's affiliation, endorsement, sponsorship, approval, or otherwise.

Unauthorized and unlicensed use of Pitt's trademarks may subject the user to disciplinary action and enforcement through available legal remedies, including seizure of the merchandise.

Trademarks and logos are to be accurately reproduced and must appear in the exact form as registered, including the appropriate trademark designation, and may not be altered without the express consent of the Licensing Department.

The names and marks of the University of Pittsburgh cannot be used in the promotion of alcohol, tobacco, "recreational" drug products, gambling products, religious programs or unauthorized promotion of goods or services.

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