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Oct. 26, 2012

PITTSBURGH—The American Cancer Society Greater Pittsburgh Unit, in association with the local Pittsburgh men’s and women’s NCAA Division-I basketball coaches, announced the rebranding of the Coaches vs. Cancer program at its All-Star Reception Thursday evening at Pittsburgh’s Reed Smith Centre.

As part of the rebranding, an inaugural Tipoff Reception will be held in the fall of 2013. In an effort to take the event to new heights, the Tipoff Reception will replace the former Coaches vs Cancer Hoops For Hope Gala which, during its 5-year history, raised more than $670,000 for cancer research, education, and advocacy.

Each year, the event will be hosted by the men’s and women’s head basketball coaches from the University of Pittsburgh (Jamie Dixon and Agnus Berenato), Robert Morris University (Andrew Toole and Sal Buscaglia), and Duquesne University (Jim Ferry and Suzie McConnell-Serio).

“As a group, we felt that change was necessary in order to take full advantage of the excitement surrounding each new season,” Dixon said. “We believe the fall event will have more of an impact and will provide a great way to tipoff an exciting season of college basketball in Western Pennsylvania.”

“We have a fight on our hands and it is one I know we can win,” Berenato said. “I have no doubt the American Cancer Society and its Coaches vs. Cancer program will continue to thrive. We are very excited to lend support to a cause that has or will affect each of us.”

Coaches vs. Cancer® is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC) that empowers coaches, their teams and communities to join the fight against cancer. The recent success has led to the program’s expansion at the high school and Division I, II and III college levels. Since its national inception in 1993, Coaches vs. Cancer has raised more than $80 million to support the American Cancer Society’s mission to save lives from cancer.

About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; by helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation's largest non-governmental investor in cancer research, contributing about $3.5 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us anytime, day or night, at 1-800-227-2345 or visit


Pittsburgh Area Coaches vs. Cancer Announces Rebranding of Events

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